Health
Our journey began with a passion for health and wellness, discovering how small daily habits create long-term change.
Our mission
Helping everyday people
reach their peak.
Elevate Your Everyday Living was created to bring people together to learn, grow, and support one another on the journey to becoming their strongest, most fulfilled selves.
This is not just a brand. It is our mission, and you are invited.
Our mission
We exist to make health, personal growth, leadership, entrepreneurship, and community feel practical, encouraging, and possible in real life.
Our origin story
Built from health, leadership, entrepreneurship, and community.
Leadership
We learned that leadership starts with self-leadership, showing up with integrity and serving others with encouragement and action.
Entrepreneurship
From an idea to impact, we believe business can be built with purpose, solve real problems, and make quality resources more accessible.
Community
Growth happens together. Community fuels accountability, provides support, and multiplies possibility.
Our vision
Empowered wellness for everyday life.
We believe clean, functional products and an empowering fitness program can help people elevate their everyday through energy, nutrition, consistent progress, and a strong community.
The roots of XS
Positive energy changed the category.
XS Energy was the first exclusively sugar-free energy drink brand sold globally.
Early energy drinks were loaded with sugar and caffeine. Energy would rise, then come crashing down. XS disrupted the market with a different kind of energy drink: one led by taste without the load of sugar and caffeine. Positive energy arrived, paired with an opportunity in every can.
Our leadership philosophy
Built on purpose.
Driven by people.
Jon and Kristi lead with a heart for people and a commitment to excellence. Their faith, family, and shared values guide the way they show up at home, in business, and in community.
They create resources, experiences, and relationships that help others reach their peak, with the belief that sustainable growth begins with the choices we make every day.
Lead with Purpose
We lead by example, showing up with integrity, serving people well, and choosing action over perfection.
Health in Real Life
We focus on sustainable habits, balanced living, and practical choices that support everyday energy.
Community Over Competition
We believe in lifting others up, celebrating wins, and creating a place where people feel supported.
Growth That Lasts
We invest in mindset, knowledge, consistency, and repeatable systems instead of quick fixes.